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Patients’ Words, Unfiltered, Medical Journalism and Evidence

Yesterday’s post was not really about Avastin, but about medical jour­nalism and how patients’ voices are handled by the media.

L. Husten, writing on a Forbes blog, cried that the press fawned, inap­pro­pri­ately, over patients’ words at the FDA hearing last week, and that led him to wonder why and if jour­nalists should pay attention to what people with illness have to say, even if their words go against the pre­vailing medical wisdom.

There’s a fair amount of con­tro­versy on this. For sake of better dis­cussion in the future, I think it best to break it up into 3 dis­tinct but inter-​​related issues:

1. About health care jour­nalism and patients’ voices:

A general problem I per­ceive (and part of why I started blogging) is how tra­di­tional medical jour­nalists use patients’ stories to make a point. What some of my jour­nalism pro­fessors tried to teach  me, and most editors I’ve dealt with clearly want, is for the reporter to find a person with an illness, as a lead,  and then tell about the rel­evant news, and provide some expert com­mentary – with at least one person speaking on each “side” of the issue, of course – and then end the story with some bit about the patient and the future.

I argue that this form of medical jour­nalism reduces the patient to an object, used by the story-​​teller in order to capture the reader’s attention. So, with excep­tions and always with the person’s consent, I prefer to offer my own story, from my per­spective, so as not to use the patient as a vehicle or lit­erary device.

So it appears that Husten is OK with using patients’ voices to tell a story (and sell papers/​clicks?), but not with pre­senting their views unfil­tered if they don’t mesh with the party line or a par­ticular point an editor wants to make. This lies at the center of the jour­nalism issue.

(As an aside, a few recent pub­lished studies have found value in analyses of patient-​​reported symptoms, unfil­tered even by their doctors.)

2.  About Avastin:

My impression is that some beast cancer advo­cates, including a National Breast Cancer Coalition rep­re­sen­tative who spoke at the FDA hearing, have chosen to “take the hit” on this par­ticular issue because they need and want to appear rational. The straightforward-​​seeming argument is that the data show Avastin doesn’t work and is often harmful, so it shouldn’t be FDA-​​approved for women with metastatic BC. From the per­spective of a BC advocacy group, it may not be worth pushing for a drug that helps only around 5% of patients.

The problem is there’s no bio­marker for Avastin respon­siveness, because this drug doesn’t target a par­ticular genetic marker. Rather it works by cutting the blood supply, which could vary even within a par­ticular patient’s mets in dif­ferent organs. The only way to test if Avastin works in a patient is to give the drug, with informed consent, and see how it goes. Unlike, say, a bone marrow trans­plant, which runs in the range of hun­dreds of thou­sands of dollars and, once done, is irre­versible, you can give one dose of Avastin and stop it, or two and stop it, if it doesn’t work or it is not well-​​tolerated.

Based on my expe­rience as an oncol­ogist and patient who’s received some risky inter­ven­tions, I don’t think Avastin is more toxic than many or even most cancer drugs. Rather, its side effects have been heavily pushed by the media and public health/​epidemiology aca­d­emics in the past two years, who perhaps wish to make a larger point about this costly drug and evi­dence based med­icine (EBM).

3. About evidence-​​based med­icine: I’m in favor of EBM, espe­cially in prin­ciple. The problem is that pub­lished medical data is too-​​often flawed and also, that some patients are, really, outliers.

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2 comments to Patients’ Words, Unfiltered, Medical Journalism and Evidence

  • The problem is that you can’t just take a dose or two of Avastin and see if it helps — or worse has a bad adverse event.

    Avastin for breast cancer, as for all cancers for which it has FDA approval, must be given with chemotherapy. The chemo/​Avastin com­bi­nation is given until the cancer progresses.

    If cancer pro­gresses rapidly — at the next scan or two — you stop the regimen, both Avastin and chemo, and go on to some­thing else. Other reg­imens are available for second-​​line treatment of metastatic breast cancer.

    If cancer doesn’t progress, the regimen con­tinues. The problem is that the evi­dence doesn’t show whether it is the chemo that is working or if Avastin boosts chemo. Several trials have shown a very small increase in time to pro­gression with Avastin and no sur­vival benefit.

    The nasty side effects aren’t like chemo where you imme­di­ately feel sick. Holes in the intestinal tract, which can kill you, heart attacks, strokes, (also poten­tially deadly) can come along at any point in treatment and are related directly to Avastin, not the chemo.

    So you know the risks and the very small chance of benefit. The drug is on the market.

    Patients as indi­viduals can decide for them­selves IF they know the real risks and the real benefit.

    The FDA needs to make evidence-​​based deci­sions for the public.

    And jour­nalism needs to tell the entire story. Leading with only opti­mistic stories isn’t acceptable.

    • Kate, In case it wasn’t oth­erwise clear, Avastin is given for BC in com­bi­nation with a chemotherapy drug, typ­i­cally a taxane. In a pre­vious post — http://t.co/IwbJ5Cn, I wrote on how Avastin is used with a chemo “backbone.” Oth­erwise, like a tra­di­tional com­bi­nation chemotherapy, Avastin can be tried and stopped.

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