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This morning, while walking home after a deep-water exercise class, I passed this sign in a restaurant window:

The poster says this: “WE SUPPORT THE AMERICAN BREAST CANCER SOCIETY AND THE MAKING STRIDES AGAINST BREAST CANCER WALK.”

The confused message intrigues me, not so much for its substantive and grammatical errors, but for the proprietor’s intentions. Most likely, and this is but an inference, they genuinely wish to express support for people affected by BC and, in a win/win sort of strategy, also hope it will draw more patrons into their small dining establishment.

It’s a near-perfectly imperfect example of the Pinking of America.

Maybe the problem’s not with the ribbon, but with the erroneous messages we take in at a glance, without critical thinking, and the frequent connections to commerce.

Can there be too much awareness in America of a prevalent, lethal health problem?

Not sure –

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