The December issue of Wired Magazine profiles David Kirchhoff, CEO of Weight Watchers, in a story on new ways to measure calories and food. It’s an interesting piece, with several points worth contemplating at the start of the year.
Kirchhoff, who gained some 70 pounds in his years after high school, writes a blog about the ups and downs of his physical self. When he first came to Weight Watchers, it was a regular points-minded participant. Now, as a fit CEO, he’s changed the plan. In December 2010, the company adjusted its algorithm for counting points. Among the revisions, a banana and other fibrous fruits are relatively encouraged relative to other, less nutritious foods with similar amounts of calories.
The two main points I took away from the Wired story by Jeffrey O’Brien, supplemented by reading of his and sources are these:
1. The effectiveness of Weight Watchers derives largely from its method of peer-to-peer support.
Earlier this
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