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73 Cents: A Film on Regina Holliday’s Work, and Patient Advocacy Through Art

Yes­terday I took a field trip to meet Regina Hol­liday, an artist and patient advocate. She fielded ques­tions after a screening of 73 Cents, a short film about why she painted a mural by that name in the days after her husband died with metastatic kidney cancer. He was 39 years old.

At the time of her husband Fred’s diag­nosis, both she and her husband held several jobs but he lacked health insurance. In a video, Regina describes how his diag­nosis and care were delayed.

“73 Cents” refers to the price, per page, Regina needed to pay to get a copy of her husband’s chart when he entered a new medical facility. According to the film, she was told she’d have to wait 21 days to get his records, even though he was acutely ill and dying.

Regina, now a widow with two young sons, pushes for patients’ rights to access to their health  records and, more gen­erally, for a patient-​​centered approach to medical care. The film-​​makers’ point: The unrea­sonable price of the medical records, com­bined with the delay in receiving them, exem­plifies unnec­essary harms patients encounter in an out­dated, dis­jointed health care system.

Regina has several ongoing projects, including the Walking Gallery. In that, she rep­re­sents health care stories on the backs of people’s jackets. The idea is to take the message of the mural – which is one patient’s story, and nec­es­sarily static – and take it further.

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