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Today’s ML comes straight from the Oval Office. President Obama talks about smoking, and how hard it is to stop, and what can be done to reduce the use and long-term health consequences of tobacco.

What I like about this Presidential health advisory:

He credits the ACS, which is sponsoring a smokeout today.

He’s clear about the problem’s scope: “Today 46 million Americans are still hooked, and tobacco remains the leading cause of preventable, early deaths in this country.”

He doesn’t deny his own history. His experience lends credibility to his words; he understands how hard it is to stop smoking once you’ve begun.

He considers a solution: “We also know that the best way to prevent the health problems that come from smoking is to keep young people from starting in the first place.”

He reflects on the power of tobacco companies, which are fighting requirements for candid warning labels on their products.

All in 1 minute and 34 seconds!

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