Why Should Physicians Blog or Use Twitter?
Is a question I ask myself almost every day. When I started this blog, it was partly a response to what I perceived an unbalanced attack on the value of breast cancer screening by the mainstream news outlets. Why it’s continued is, mainly, that I find it liberating and, in a strange way, fun. As I’m no longer practicing, this wide-open world of shared facts, some questionable, and new ideas keeps me alert and, maybe, in-touch.
Today several physicians tell of the benefits of social media for physicians. One post by my colleague Kevin MD is titled Bury Bad Doctor Reviews With a strong Social Media Presence. Kevin has, previously and elsewhere, described the potential value of blogs that encourage nuanced discussion of health care news. What he reveals, today, is that blogs can be a way for doctors to put forward a positive image of themselves and their practices. Closer to home, orthopedist Howard J. Luks, MD writes to the point: on social media, health and marketing.
But if that’s what doctors’ blogs are about, why don’t we just call it PR?
As I’ve said before, I do see value in academics blogging, especially if they’re not afraid to question, and don’t simply kiss up to authors who’ve published articles in major journals. I can see how Twitter from a trusted source like the CDC could be a rapid way to disseminate information about a new viral strain, an urgent need for blood donors, or a real public health emergency.
But for most practicing physicians, I just don’t see how they have time for it. Unless it’s like a hobby, or better – an open notebook – a way of recording your thoughts on what you’ve seen and learned in the day. That kind of blog can be great, even useful, for patients and other docs. The main thing is that the purpose of physicians’ and hospitals’ websites or blogs should be clear.
Recently I saw a tweet by @jamierauscher about whether she thinks to inform her docs about her use of social media. That’s a separate topic.